Our development strategy is based on a deep understanding of our customers. They want high-quality products and good service.
By 2022, 95% of companies will be competing on experience and web, which will overtake price and product as the key differentiator.
Be one of the 95%. Partner with us. Because experience matters.
With OPA Web Engineering Team, you can. We’re a Web boutique, and our offerings range from foresight services to experience design. We run some of the largest web support services of their kind.
Our specialty is applied innovation—new ways of work that are inspired by human insight, and platform-enabled. Through our global network of web experts, we deliver bespoke service at global scale.
Experiences of the future will look very different from today. We keep our eyes on the future so that your business can too. For example, we are reinventing the future of content—how it will work in your organization.
Our industry solutions and platforms—backed by outcome oriented commercial constructs—deliver next-level performance at a reduced cost, leading to increased profitability.
By erasing the operating inefficiencies that slow growth, we’ll help you create and capture value and improve your business outcomes. With our industry know-how and process expertise, we’ll show you how to implement ready-made industry solutions, platforms and processes. Together, they combine to accelerate your digital transformation to a more agile enterprise.
With a structured approach, enterprises can ensure that the platforms, applications and processes that underpin their business will be adaptable, flexible and ready to deliver the digital goods.
OPA brings together the automation insights and ready-to-deploy, best-in-class processes and platforms that healthcare companies require to move their operations closer to customers to provide the personalized engagement they demand.
As a result, businesses are freed from managing cumbersome processes that do not set them apart in the market and drain their resources to instead create new products, focus on customer experience and build a strong competitive differentiation.
Travel and Hospitality -
Our services leverage the latest digital technologies to help our travel and hospitality clients better connect processes with the customer experience and decrease operational costs.
Just as the digital revolution is transforming the customer experience, so too are major shifts in store for internal operations in travel companies, hotels and restaurants.We provide services that help travel companies reinvent finance operations, enhance the customer experience and automate routine tasks at speed and scale.
From the back office to the front desk, OPA helps major brands unlock agility with automation—and leverage the power of digital to return to their roots as a people-first industry.
Continuous price fluctuations, stiff competition and ever-changing demands for more innovative products continue to challenge retailers. By digitizing retail processes, companies can respond faster and better to customer needs and market signals.
We provide services that help retailers streamline finance operations, enhance the customer experience and improve store operations management at speed and scale.
From offering omnichannel marketing analytics to best-in-class finance and accounting solutions, OPA has the retail and technology experience that will help you remain relevant to consumers—and respond quickly to a changing digital environment.
Energy and Utility -
At OPA, we work with clients in all stages of their transformation journey—from blueprinting an overall digital approach to integrating internet of things (IoT) data with business processes. It’s no wonder why so many energy and utilities leaders choose us as their partner, including five of the top 10 utilities in North America and two of the Big Six in the UK.
From analytics and automation through AI, new digital skills and technologies are changing how manufacturers work. Yet leadership in the digital economy requires more than smart factories and integrated systems. It also demands new capabilities that empower you to make critical business decisions based on real-time contextual data.
It’s the biggest opportunity of the age and OPA is here to help you make the transition effectively.
Consumers’ technology expectations are rising rapidly—and just as rapidly infiltrating the enterprise landscape. The
complexity of your IT organization may be standing in the way of meeting your business goals. How do you manage (or even eliminate) this heritage “debt” and unlock value to both fuel your digital transformation and develop next-generation capabilities?
Our application services can deliver applications and maintenance solutions that are specifically designed to drive efficiency and effectiveness.
The result: You can build adaptable platforms to ignite digital transformation across your enterprise.
IT leaders are calling on OPA’s application development services to help build powerful, digital-ready IT backbones with low TCO while simultaneously optimizing their legacy systems.
Full Lifecycle Development -
OPA assumes complete responsibility for analysis, design, implementation, testing and integration of your systems. In cooperative development, we work with your IT professionals to jointly analyze, design, implement, test and integrate systems.
COTS/Package Implementation -
Our proven approach is end-to-end, starting with choosing the right solution by objectively evaluating requirements to integration, interfaces, data conversion, migration and post go-live production support. We engage best-in-class accelerators and tools for data conversion, testing and interface building.
Platform/Product Upgrade -
We use structured methodology and standardized tools to simplify the platform/product upgrade process on-premises or in the cloud. With proven capabilities, our experts help you complete the upgrade faster, with lower IT cost and business risk.
Portals and Content Management -
We offer enterprise portal solutions encompassing web information portals, ecommerce portals and knowledge/information portals. Standardized, proven integration with enterprise applications (ERP/SCM), security and management solutions help ensure we’re serving the content you demand.
System Integration Services -
Our integration solutions are derived from years of cross-industry experience and technology expertise. Highly scalable and based on new platforms such as the cloud and virtual servers, our solutions can be readily adapted for future requirements.
Mobile Application Development -
OPA offers a portfolio of tools and services for the mobile enterprise that moves with the speed of its customers. Our
delivery services reinvent the way you design and develop custom mobile applications—from UI design and testing to data integration and security.
Customers don’t think about channels – just what matters to them, at that moment. Our digital services work together, helping you stay in step with your audience at every touchpoint.
Combining our unrivalled specialism in specific digital activities with a strategic, differentiated approach, we are able to meet our clients' more complex needs in the fast paced and constantly evolving digital landscape.
Deep specialization enables us to deliver better than anyone else, anywhere. Our range of digital services performs brilliantly on its own or as part of an integrated campaign designed to fully maximize the online opportunities for your brand.
1. SEM (Search Engine Marketing Services) -
We were born out of search, and our reach and market knowledge of PPC advertising are unrivalled in the industry.
Our close relationship with search engines and tech specialists give your business a real advantage.
Focusing on what matters to you most, we find the right blend of granular, strategic and detailed approaches to help you achieve your goals through pay per click advertising.
SEM is more than keywords. We harness secondary signals to adapt your message to the user's needs in real-time.
2. SEO -
SEO is the process of acquiring traffic from "organic" or "natural" search results on search engines by ranking for phrases or terms which define your products/business/services. Ranking high on organic search results therefore creates strong visibility for your brand at lower cost of acquisition. As an SEO agency we aim to continuously evolve! With that in mind we develop and create processes which enable us to streamline our workflows and implement strategies which are ahead of trends.
Keyword Research : Any SEO campaign starts with an in-depth keyword research and analysis. The research forms the backbone of our SEO strategy. During the research process our team of SEO experts identify and shortlist key phrases which your potential audience use to find answers to their queries.
Technical SEO Audit : Our technical analysis covers an in-depth evaluation of website architecture, navigation, content optimization, on-page evaluation, page speed diagnosis and more. The technical audit provides insights into the current health of the website. Undertaking such a technical audit enables us to identify areas to improve performance and also learn more on gap with competition.
Content Strategy : You may have heard the phrase ‘Content is King’. A well-planned Content Strategy is one of the crucial pillars of success. In reality, if there is no content there is barely anything you can rank for. Content optimization ensures content created reaches largest possible target audience by making it relevant to your brand and its needs. Content Optimisation also is crucial to the process of SEO since it forms the basis of keyword integration.
Conversion Path Analysis : We evaluate users’ interactions with the brand over the conversion window to boost conversions. Multiple metrics which tell us more about our Users are tracked and monitored and insights are gathered. Based on these insights we understand unique channel paths taken by users and evaluate various opportunities within the website which impact and broaden the conversions funnel.
Mobile-Friendliness : As Mobile usage increases more and more searches are happening on mobile today. This makes visibility on mobile a critical factor in SEO. Leveraging our experience in Mobile SEO we will help you craft an SEO strategy which delivers on desktop and mobile both.
SEO takes time to deliver results. However, sharp focus on all the above and lots more has enabled us to be the SEO company in India of choice and execute numerous award-winning SEO strategies for a variety of clientele. Get in touch with us to know more on how we can help you!
3. Social Media Marketing (SMM) -
SMM is all about being in the right place, at the right time, with the right message. We reach your desired audience in a way that drives performances which makes us one of the leading social media marketing companies.
We use robust data from first and third party sources to understand your consumer’s journey, build personas and targets, to make our buys work harder.
We work alongside offline and online channels to share learnings, measure synergistic effects, and find opportunities for efficiency.
By tracking business outcomes beyond social engagement, we continually optimize toward the KPIs that best fit your marketing goals.
4. Data and Analytics -
Due to our roots in paid search, no-one understands data like us. We exist to turn insights into growth for your business.
We're adept at handling complex data sets with ease and applying the insights to create a fuller picture of the consumer journey, fueling your success.
Our analysis is human so you get a real understanding of what's driving your results, not just data points.
With clear measurement, we're continually generating powerful insights to push performance forward.
5. Structured Data & Feeds -
Solutions powered by data are the future of digital marketing. Whether its consumer shopping engines, Google product ads or travel meta search, our offering powers multi-channel success so you stand out in the highly competitive environment.
Visibility : Wherever your customers buy, review and compare products, we make sure you’re there, with up-to-date feeds and partnerships.
Optimization : We combine automation, the human touch and added data sources to feed the right information to the most receptive audiences.
Integration : We work closely with our teams in search, display and affiliate marketing to drive results across visibility, leads and sales.
Management : We cover the whole cycle, from cleaning data and planning across different touchpoints, to tracking and optimizing performance.
6. Lead Generation & Affiliates -
Reach : We create private, best-in-breed affiliate networks on any scale, including the technology you need to keep it on track.
Results : We don’t just optimize, we analyse. While generating leads and revenue, you’ll also learn how to scale.
Strategy : Our specialists help you map out an individual program to achieve the results you need in the most effective way.
Technology : With extensive tech ability in-house, we tailor the platform to your goals, not the other way around.
As enterprises simplify, modernize and secure their legacy environments for the digital era, robust quality assurance (QA) is essential. Quality takes an end-to-end connotation and must straddle both legacy and digital systems.
OPA's Quality Engineering & Assurance (QE&A) is reimagining QA for you, employing an end-to-end, ecosystem approach with intelligent and automated QA processes. In so doing, you gain quality and speed to promote faster business and technology change, as well as a better customer experience.
Business Change Assurance : OPA connects QA outcomes closely to business outcomes by elevating QA from application quality to business process. By focusing on Business Process Assurance (BPA), OPA delivers applications and services that meet the demands imposed by digital transformation.
Technology Change Assurance : As technology comes front and center of every digital agenda, our end-to-end assurance solutions cover your entire digital technology stack—including Social, Mobile, Analytics, Cloud etc. to ensure it plays well with your traditional enterprise technology stack.
Customer Experience Assurance : Ensure unmatched customer experience for your applications, through QA solutions that focus on performance, security and usability. We bring a 360-degree view of quality by complementing business and technology assurance. As digital pervades nearly every aspect of our personal and professional lives, businesses must embrace and execute a well-defined customer experience testing strategy that keeps customers loyal and satisfied.
Intelligent Quality Assurance : At OPA, we embed Intelligence and Automation as the core constructs of quality assurance, using cognitive capabilities and a lifecycle approach to automation. We build actionable insights into quality. By integrated QA analytics across the software lifecycle enables us early defect detection and test optimization. End user insights enrich existing business processes and help build superior products and services.
Progressive Web Apps are user experiences that have the reach of the web, and are:
Reliable - Load instantly and never show the downasaur, even in uncertain network conditions.
Fast - Respond quickly to user interactions with silky smooth animations and no janky scrolling. 53% of users will abandon a site if it takes longer than 3 seconds to load! And once loaded, users expect them to be fast—no janky scrolling or slow-to-respond interfaces.
Engaging - Feel like a natural app on the device, with an immersive user experience. Progressive Web Apps are installable and live on the user's home screen, without the need for an app store. They offer an immersive full screenexperience with help from a web app manifest file and can even re-engage users with web push notifications.
This new level of quality allows Progressive Web Apps to earn a place on the user's home screen.
Tour-In-A-Box is a complete web based travel software that automates your sales, marketing, operations and finances.
Take advantage of our web based software solution that has been modeled upon the most successful travel businesses worldwide.
- Complete Sales Automation - Improve efficiency and reduce costs with a completely automated sales workflow.
- Quote and Invoice Quickly - Win more sales with quicker responses as well as beautiful itineraries. Our powerful engine enables instant quoting and invoice of your customers.
- Maximize Revenue - Do your sales agents follow up on leads? Use automatic follow-up emails including other sales and marketing automation tools. Increase your win rates by more than 30%.
- Expand Selling Channels - Boost sales by easily adding and managing different sales channels.
- Automate Upselling and Reselling - Increase sales by sending automated and customized emails to customers offering them the ability to purchase and enjoy additional travel products during their travels.
- Automate Operations - Reduce costs with an automatic supplier inquiry & confirmation process. Handle 10x more reservations with the same number of employees.
- Business Intelligence - Use exact numbers to improve productivity and drive your company in the right direction with smarter planning and decisions.