Customers don’t think about channels – just what matters to them, at that moment. Our digital services work together, helping you stay in step with your audience at every touchpoint.
Combining our unrivalled specialism in specific digital activities with a strategic, differentiated approach, we are able to meet our clients' more complex needs in the fast paced and constantly evolving digital landscape.
Deep specialization enables us to deliver better than anyone else, anywhere. Our range of digital services performs brilliantly on its own or as part of an integrated campaign designed to fully maximize the online opportunities for your brand.
1. SEM (Search Engine Marketing Services) -
We were born out of search, and our reach and market knowledge of PPC advertising are unrivalled in the industry.
Our close relationship with search engines and tech specialists give your business a real advantage.
Focusing on what matters to you most, we find the right blend of granular, strategic and detailed approaches to help you achieve your goals through pay per click advertising.
SEM is more than keywords. We harness secondary signals to adapt your message to the user's needs in real-time.
2. SEO -
SEO is the process of acquiring traffic from "organic" or "natural" search results on search engines by ranking for phrases or terms which define your products/business/services. Ranking high on organic search results therefore creates strong visibility for your brand at lower cost of acquisition. As an SEO agency we aim to continuously evolve! With that in mind we develop and create processes which enable us to streamline our workflows and implement strategies which are ahead of trends.
Keyword Research : Any SEO campaign starts with an in-depth keyword research and analysis. The research forms the backbone of our SEO strategy. During the research process our team of SEO experts identify and shortlist key phrases which your potential audience use to find answers to their queries.
Technical SEO Audit : Our technical analysis covers an in-depth evaluation of website architecture, navigation, content optimization, on-page evaluation, page speed diagnosis and more. The technical audit provides insights into the current health of the website. Undertaking such a technical audit enables us to identify areas to improve performance and also learn more on gap with competition.
Content Strategy : You may have heard the phrase ‘Content is King’. A well-planned Content Strategy is one of the crucial pillars of success. In reality, if there is no content there is barely anything you can rank for. Content optimization ensures content created reaches largest possible target audience by making it relevant to your brand and its needs. Content Optimisation also is crucial to the process of SEO since it forms the basis of keyword integration.
Conversion Path Analysis : We evaluate users’ interactions with the brand over the conversion window to boost conversions. Multiple metrics which tell us more about our Users are tracked and monitored and insights are gathered. Based on these insights we understand unique channel paths taken by users and evaluate various opportunities within the website which impact and broaden the conversions funnel.
Mobile-Friendliness : As Mobile usage increases more and more searches are happening on mobile today. This makes visibility on mobile a critical factor in SEO. Leveraging our experience in Mobile SEO we will help you craft an SEO strategy which delivers on desktop and mobile both.
SEO takes time to deliver results. However, sharp focus on all the above and lots more has enabled us to be the SEO company in India of choice and execute numerous award-winning SEO strategies for a variety of clientele. Get in touch with us to know more on how we can help you!
3. Social Media Marketing (SMM) -
SMM is all about being in the right place, at the right time, with the right message. We reach your desired audience in a way that drives performances which makes us one of the leading social media marketing companies.
We use robust data from first and third party sources to understand your consumer’s journey, build personas and targets, to make our buys work harder.
We work alongside offline and online channels to share learnings, measure synergistic effects, and find opportunities for efficiency.
By tracking business outcomes beyond social engagement, we continually optimize toward the KPIs that best fit your marketing goals.
4. Data and Analytics -
Due to our roots in paid search, no-one understands data like us. We exist to turn insights into growth for your business.
We're adept at handling complex data sets with ease and applying the insights to create a fuller picture of the consumer journey, fueling your success.
Our analysis is human so you get a real understanding of what's driving your results, not just data points.
With clear measurement, we're continually generating powerful insights to push performance forward.
5. Structured Data & Feeds -
Solutions powered by data are the future of digital marketing. Whether its consumer shopping engines, Google product ads or travel meta search, our offering powers multi-channel success so you stand out in the highly competitive environment.
Visibility : Wherever your customers buy, review and compare products, we make sure you’re there, with up-to-date feeds and partnerships.
Optimization : We combine automation, the human touch and added data sources to feed the right information to the most receptive audiences.
Integration : We work closely with our teams in search, display and affiliate marketing to drive results across visibility, leads and sales.
Management : We cover the whole cycle, from cleaning data and planning across different touchpoints, to tracking and optimizing performance.
6. Lead Generation & Affiliates -
Reach : We create private, best-in-breed affiliate networks on any scale, including the technology you need to keep it on track.
Results : We don’t just optimize, we analyse. While generating leads and revenue, you’ll also learn how to scale.
Strategy : Our specialists help you map out an individual program to achieve the results you need in the most effective way.
Technology : With extensive tech ability in-house, we tailor the platform to your goals, not the other way around.